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Award Winning Dallas Luxury Swimming Pool Designer Brad Holley
UnDesign Award Winning Dallas Luxury Outdoor Pool Designer Brad Holley

i want you to have one of the finest

LUXURY OUTDOOR LIVING & SWIMMING POOL SPACES IN DALLAS

but before you can build that

YOU NEED A VISION

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ABOUT YOU

YOU'RE A LUXURY

HOMEOWNER

And you're ready to build the swimming pool and outdoor living area of your dreams. This isn't going to be the average backyard though. It needs to be extraordinary--the envy of the neighborhood. This outdoor entertaining space should perfectly match the architecture of your home. Something that is truly bespoke--as unique as you are. A private paradise which reflects your exquisite taste. Perfectly suited for your lifestyle. Complete with all of the latest materials, features and technology. But first, you need some peace of mind that you're making all of the right decisions...

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SOME ASSUMPTIONS

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DALLAS POOL FACTS

DID
YOU

KNOW?

  • TEXAS is the 4th largest pool market by state

  • DALLAS is the largest pool market in Texas

  • ~13.8% of Dallas area homes have pools

  • There are an estimated 400 - 500 pool builders in the Dallas area alone

  • A concrete pool can cost anywhere between $80,000 - $300,000+ depending on the style, size and features

  • Pool construction can take between 2 - 6 months depending on the size and complexity of a project

Needless to say, this is one of the most important investments you can make, there's a lot that can go wrong, there are countless voices to listen to, and there are several ways you can be taken advantage of in the process...

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QUESTIONS TO ASK

  • With hundreds of builders, how can you know who to trust?

  • How can you become more educated without being mislead?

  • How can you learn what your options are without being manipulated?

  • How do you secure a comprehensive design that really speaks to your ideals?

  • How can you get the most out of your money without being “sold”?

  • How can you protect your investment?

  • Is it possible to find a professional who will be your advocate?

More importantly, is there someone out there
who can handle 
ALL OF THIS ?

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OF COURSE THERE IS!

Hey there,

I'm BRAD

I specialize in meticulously crafting, comprehensive, high-end, outdoor living and swimming pool designs that redefine Modern luxury.

 

I have extensive experience in Dallas’s premier design + build market because I’ve collaborated with most of the top firms in the region (and even a few across the country).

My passion for innovation and design excellence has earned me national recognition, including a 1st place finish in the prestigious "Million Dollar Pool Design Challenge", where I competed against some of the most talented designers in America.

Far too often, pool construction companies focus simply on selling and building pools quickly rather than prioritizing great design. I bridge this gap, ensuring that my clients—luxury homeowners, interior designers, home builders, and landscape architects—get a space that is not only functional and cohesive, but also breathtakingly beautiful.

​​

I do this because I love creating that magical moment where a client finally sees the perfect vision of their dream backyard coming to life, while staying protected from the restraints of ulterior motives or questionable incentives.

​​

If you’re ready to elevate your outdoor living experience, then let’s create something extraordinary together!

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MY PROCESS

will provide immense value by saving you

TIME

CONFUSION

FRUSTRATION

MONEY

HERE'S HOW I DO THAT:

 CONSULTATION 

We schedule a time that I can meet with you in your home and walk through the space where your future renovation will be taking place.

 

I conduct a thorough interview about your dreams for this space while actively listening and taking detailed notes.

 

This informs what I will be designing and reveals the best approach to take in order to bring your dream backyard a reality.

Dallas Luxury Swimming Pool Design Consultation
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MY CLIENTS

I have been involved in helping hundreds of clients realize their luxury outdoor living, swimming and entertainment dreams for 10 years now. While a typical project is more likely to be a collaboration between myself and your neighbor down the street, I'm also proud to report that some of the spaces I've transformed have been at the homes of professional athletes in the MLB, the NFL and the NHL, celebrities, social media sensations, influencers, authors, successful entrepreneurs, and high-level executives from fortune 500 companies.

"When I first met with Brad and his crew the idea my company had was very new and although perfect in our minds, very difficult to relay to an artist and in turn was difficult to direct and get what we needed elsewhere. Brad took the time to ask the right questions to guide our answers to allow him to provide us with a better than desired result. Thank you Brad and looking forward to the next one with you!!"

-MATT SHEARD

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PREVIOUS
       PROJECTS

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PRESS + MEDIA

Features, quotes, interviews and podcasts

UnDesign Award Winning Dallas Luxury Outdoor Pool Designer Brad Holley
UnDesign Dallas Luxury Outdoor Swimming Pool Design Article Brad Holley

ShoutOut DFW posed some engaging questions, and I gave them some very candid answers...

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CONTACT ME

Seriously--Reach out!

"I want you to have one of the finest
luxury outdoor living & swimming pool
spaces in Dallas"

Award Winning Dallas Luxury Swimming Pool Designer Brad Holley

When I said, 

I really meant that. I would be honored to collaborate with you on this. So, do something that will bring both of us some joy; give me a call, shoot me a text, or send me an email.

It is my promise to you that together, we will create and visualize the outdoor space of your dreams, and I'll make sure that we have fun while doing it!

CAN'T WAIT TO

MEET YOU!

brad [ at ] theundesign.com
nine . seven . two
2-7-7
eleven . zero . seven
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